Money Saving Mom®

My apologies that this didn’t get posted on Saturday as I’d planned. Some unexpected things came up and writing this post got ditched for more important things. If you’re new here, be sure to read the first posts in this Becoming a Work-At-Home Mom series here.

After my husband finished law school and I stopped working as a marketing manager for the homeschool magazine, I cut back significantly on the time I spent working on business endeavors. It was wonderfully freeing and I felt like I was finally able to focus on my family and home again after neglecting many things for months.

Before my daughter got up in the morning or during her afternoon naptime, I continued to work on building the blog and our online business. The blog had grown to have around 2,000 to 3,000 visitors per day, so there was an increasing load of email and comments to keep up with. Plus, our online book business was slowly picking up. There were always at least a few orders every day and when we ran sales, there’d be a slew of at least 30 to 50 orders.

I had plenty to do, but I was looking for ways to be a little more efficient and maximize the return on my investment of time when it came to business stuff. So I started spending more time learning more about monetizing a blog. I began observing other bloggers who were making a full-time income from blogging and trying to determine what made them successful and what was working for them.

I discovered that most of those who were doing well were honest, straight-forward, unique, creative and they blogged often and wrote well. I also noticed that they usually utilized multiple streams of income. In many cases, not only were they offering private ad sales, but they also had ad networks plus they participated in various affiliate marketing opportunities and some even produced ebooks and downloadable products. One thing was clear: they didn’t put all their eggs into one basket.

The thought of making a full-time income from blogging seemed utterly unattainable to me, but I remember thinking how incredible that it would be. I figured it was something only a small handful of really smart, really talented people who got in at the right time and place could ever pull off. But it fascinated me and I kept watching and learning from those who were doing it well.

At the same time, I continued to spend a lot of time writing ebooks as these were our best-selling items and required very little upfront costs. Plus, since I had set up the download process through Clickbank, unless a customer had a technical issue, the buying process was entirely automated. It wasn’t unusual for me to make between $15 and $30 per day in ebook profits. And when I ran a sale or released a new ebook, the earnings would be much higher than that.

I was encouraged and excited and I realized that the more I could automate things, the more I could increase the business income without it requiring more time and effort on my behalf.

One day, I had an idea to produce a little ebook with 10 different fast and frugal dinner menus complete with recipes and tips. I called the ebook Simply Centsible Suppers and it sold like hotcakes! After that ebook was such a success, I wrote another called Simply Centsible Breakfasts. Again, it sold really well. I was selling these ebooks for $2.97, so after the fees associated with the download, I was making less than $2 in profit per book. However, it was really apparent that I’d hit on a hot topic.

Being the entrepreneurial person I am, I started to brainstorm all sorts of things I could do with this idea. I envisioned a whole line of ebooks: Simply Centsible Snacks, Simply Centsible Side Dishes, Simply Centsible Sack Lunches… you get the picture. Then, I decided I should set up a website which was called SimplyCentsible.com that had articles on frugality and which promoted my ebooks.

I had just found out we were expecting our second child and was in the throes of morning-noon-and-night sickness, so I figured it was the perfect time for me to work on setting up a new website. And so I went to work setting up SimplyCentsible.com — a website which I thought was destined to really take off and put into practice all these monetization ideas I’d been gleaning over the past year.

My brain was spinning as I lay there day after day sick as a dog on the couch. I’d hit on a brilliant idea — or so I thought.

But time would prove that it was a very short-lived “brilliant” idea.

…To be continued on Saturday

If you’re new here, you’ll want to go back and read the first parts of the Becoming a Work-At-Home Mom series.

While I was trying my hand at blogging and building up our online bookstore, I was also forging relationships with some other family businesses and Christian homeschool companies. One of those relationships happened to be with a family who published a nationwide homeschooling magazine.

They mentioned they were looking for someone to join their team on a very part-time basis helping with some marketing responsibilities. I inquired further and discovered it was something I thought I might be able to do as it just involved researching companies to contact about promotions and cross-promotional opportunities and the contacting them and trying to work out cross-promotions.

I’d had a little bit of experience working with online companies because of my wedding business, online bookstore and blog, so they were willing to bring me on to work about two hours per day for them. It was tedious work, which often resulted in dead ends, but I was learning so much about creating pitches and marketing a product and — best of all! — I was getting paid for my time!

After a few months of working in this very part-time capacity for this homeschooling magazine, I guess they decided I had some potential, because they asked me to stay on in a more permanent position and gave me more responsibilities for heading up some of their larger promotions and brainstorming creative marketing ideas.

Before I knew it, I was officially their Marketing Manager and was also managing an ad sales team. Much of what I was doing, I had little experience in, but I found that I could learn so much just by reading great books on marketing, observing other companies and analyzing what was working for them and then being willing to experiment.

It was so rewarding to see hard work pay off, magazine sales increase, ad sales generated and new ideas blossoming. I was loving just about every minute of what I was doing. There was only one problem: between my responsibilities for the magazine and my own blog and business, I was often working 60 to 70 hours per week, in addition to being a wife, mom and homemaker.

I remember working well into the night — or even all night some nights — just to get everything done. And working so many hours definitely took its toll on me and I look at pictures of myself from that time period and realize how utterly sleep-deprived and exhausted I looked. I certainly wouldn’t recommend those long work hours to anyone else!

The good news was that between the various things I was doing from home and my husband’s part-time income, we were able to stay out of debt, I was able to stay home with our daughter and we actually had a little breathing room in our budget for the very first time since being married.

In addition, my blog and our online business had continued to grow. So when my husband finished his last week of law school, we felt it was time for me to quit working for the homeschool magazine and just focus on our home, family and my own business.

It was a big leap of faith to give up the regular monthly income from the homeschool magazine — especially since Jesse still had to study for the bar and pass the bar before he’d be able to get a full-time job — but we had made it through law school debt-free (by the grace of God!) and we were ready for me to work less and spend more time being a wife and mom.

…to be continued next Saturday