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How To Make Money Blogging: 10 Ways to Build & Increase Your Readership (Part 1)

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1. Produce consistent, quality content.

People visit a blog more often if they know they can count on it being updated regularly. Consistently commit to post at least three times each week and you’ll be well on your way to building your readership.

2. Make it very simple for people to subscribe.

If someone subscribes to your blog’s feed or email newsletter, they are much more likely to remember about your blog on a regular basis. Plus, they are less likely to unsubscribe once they’ve taken the effort to sign up.

Make it very obvious where and how to subscribe on your blog’s sidebar and occasionally remind your readers of the ease and benefits of subscribing (giving a little something away as a reward for subscribing doesn’t hurt, either!)

3. Comment on other blogs.

A great way to encourage people to check out your own blog is to leave interesting comments on other blogs. If people like your comment, they are very likely to click on your name and wander over to your blog.

Please do make sure your comment adds value to the discussion, though. Don’t just say “great post!” and then leave your link. Comments that sound like an infomercial for your blog or that serve no purpose other than to try and get people to click over to your blog are not something bloggers or blog readers appreciate.

Amy has some great tips on how to effectively make use of your time when commenting on other blogs.

4. Write guest posts.

Many, many blogs (including this one!) readily accept well-written, relevant guest posts and it’s one of the most effective ways to introduce your blog and your writing style to a new audience. As an added benefit, if the blog you guest post for has a lot of traffic and ranks high in search engines, having a link or two to your blog on that blog will increase your search engine rankings, too.

When submitting a guest post, make sure that it follows that blog’s guest post guidelines and carefully proof-read it before you send it (you wouldn’t believe how many guest posts submissions we receive that are riddled with glaring typos!). If it gets rejected, don’t take it personally (I’ve rejected many fabulous guest posts over the years, usually because I felt they were better suited for a different audience than mine.), submit it to another blog for consideration instead.

5. Participate in weekly memes.

Blog memes are the weekly link-up opportunities many blogs host, such as Works-For-Me Wednesday. There are thousands of different memes out there and this provides a great opportunity to get new visitors to your blog.

I recommend that you try participating in one to two different memes each week when you’re first starting out. Track your traffic after you participate to see which ones are most successful and bring the most visitors.

And just my personal opinion here: don’t link up to 25 different memes in one post. It looks tacky and I believe it waters down your post’s effectiveness.

Next week I’ll share five more ways to build and increase your readership.

If you’re a blogger, what have been your most effective methods of building your readership? Tell us in the comments.

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  • I’ve been blogging for almost three years and I’m so embarrassed to admit that I had no idea what a “meme” was! We had even sort-of made up our own without knowing (Free Fun Friday). Thanks so much for enlightening me to bloggy jargon 🙂

  • Karen says:

    Is there a site that you recommend to start a blog on? WordPress?

  • Jamie says:

    Thanks for this series! I started my blog about 5 months ago and took a little break recently because I just had a baby. But now I am ready to get back into it and really need to work on increasing my readership. Thanks for you all your great tips!

  • This is so helpful! AND a great reminder! I believe it’s in part 2 that you discuss Facebook. I’ve had a page for awhile, but it’s great to be reminded to interact daily. Once a day – I can handle that! It’s at least a great jumping off point. Thanks for this!
    Also I love your guest post guidelines. I need to create a page discussing that. I get so annoyed when I get guest posts just wanting to advertise their debt-relief business or what not, simply because it is post designed as a sales pitch, not to benefit my readers. So thank you!

  • Crystal, thanks so much for linking to our big list of mom blog memes! You sent us many much appreciated visitors 🙂

    Thanks too for the link to Blogging with Amy – I subscribed to her RSS. She looks like someone I’d like to follow.

  • Gretchen says:

    Awesome! I just clicked over from Facebook and I’m loving this series. I’m just now working on getting my blog off the ground and this is great advice.

    Off to read part 2 and 3!! And lots more if my battery doesnt die before then lol!

  • Amy Greene says:

    I am totally late to the party on this post, but had to leave a comment about great this series is, as well as how helpful. I am trying to figure out how to increase traffic and readers, and these ideas are some that I had not thought of doing. Thank you for excellent and well written information that puts things into perspective! I appreciate your help through your blog!

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