A question I have heard over and over during the past few years is: “How do I start offering giveaways on my blog?” I get the impression that many new bloggers think you must have a big blog or super secret sources in order to host giveaways on your blog.
Well, guess what? There is no super secret society one must be admitted to in order to run giveaways and you don’t have to have amazing traffic, either.
No matter the size of your blog, if you’ve built up a loyal readership of people who respect your opinion, there are many companies who would love to offer a giveaway to your readers. They are excited to have the opportunity to showcase their product to your audience.
Here are four simple ways to get started offering blog giveaways:
1) Give something of your own away.
When I was very new to blogging and didn’t know any better, I often paid for my own giveaways. In fact, I often gave away products that I personally owned and no longer needed. I still do this almost every month, just for fun.
While this can get expensive — especially when you add on shipping costs — it is an excellent way to “get your feet wet” when it comes to giveaways. When you approach a company regarding running a giveaway (see next point), you’ll likely have better success in procuring a giveaway if you can show them that you’ve successfully run giveaways in the past.
If you use Swagbucks, you could give away a gift card you’ve earned through them. That way, it doesn’t cost you actual money out of pocket. And readers love gift card giveaways.
2) Approach companies and ask if they’ll run a giveaway.
If you don’t have companies beating your door down to request that you do a giveaway with them, start getting proactive! Have a product or website that you love, write and ask them if they’d consider running a giveaway on your blog. It’s that easy!
Be professional, be concise, and make sure to clearly explain how running a giveaway on your blog would be a win for their company. I’d recommend that you share your blog stats with them, link to a recent giveaway you’ve run, and share why you feel their product or website is well-suited to your blog’s audience. In addition, I’d state upfront two ideas you have for a giveaway but also convey that you’re open to other ideas they might have.
3) Ask for a contact from another blogger who has run a giveaway.
Has one of your blogging friends run a giveaway with a company that you think would also be a great fit for your blog? Ask them if they’d be willing to pass along their contact at that company to you.
Now, please don’t abuse this idea! Most bloggers are happy to share their contacts with you, but don’t expect or demand that they must share all their contacts with you as most bloggers work hard to establish relationships with PR and Advertising companies. But if they are willing to share, this can be a great way to get a direct contact for a person at a company or PR Agency which is likely interested in running giveaways on blogs.
4) Respond to a press release with a giveaway pitch.
Once you’ve been blogging for a little while, you’ll often begin to receive press releases about new products from companies and PR Agencies. If you’re interested in the product and think it would be a great fit for your blog’s audience, consider writing back and pitching a giveaway. Companies are sending out a press release to garner buzz for their product, so they’ll often bite on a giveaway pitch.
If you’re a new blogger or thinking about starting a blog, read my series on blogging.