How to Move Past Marketing & Advertising at the Grocery Store
Guest post from Audrey of Mom Drop Box
When I go grocery shopping, I often feel bombarded – and at times overwhelmed – by advertising and marketing. How do you sort out whether an item is really a good purchase, or just marketed as such?
Here are five easy steps to make sure that what you’re putting in your grocery cart is a good buy for your family:
1. Focus on needs.
Think about nutrition. What foods will help your family to be healthy? Focus on that, and (mostly) leave out the processed stuff.
2. Know the price per pound.
This is one technique has totally changed my shopping mindset. With package sizes all over the place, it is useful to think in terms of price per one pound (16 ounces). This allows an easy comparison of costs between different types of food. Many healthy foods, including in-season vegetables and grains, often cost around $1 a pound.
3. Compare apples to apples.
Often, I’ll have a certain ingredient for a recipe on my list that I need to purchase that week, or I’ll just have a craving for something, like olives. It’s easy to compare the cost of different brands, even if they don’t have the same package size: just look at the cost per ounce, pound, or per unit shown on the price tag. Checking this out will ensure that you are truly getting the best price.
4. Don’t be distracted.
Try to go to the grocery store when you’re not hungry, with kids, or tired. Non–peak hours provide the most pleasant environment for taking your time and not feeling rushed.
5. Only buy what you’ll use.
If you’re not sure if you’ll be able to use what you’re buying, why not leave it for someone else, even if it’s a great deal? It can be a blessing for the next person who comes along.
How do you get past advertising & marketing to make sure you’re getting the best deal at the grocery store?
Audrey loves thinking about how to make motherhood easier, relationships better, and money more effective; so she blogs about those things at Mom Drop Box. She works part-time as an urban planner, but her most important job is being mom to her two young kids.
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