10 Strategies for Growing Your Blog Readership

photo credit

1. Produce consistent, quality content.

People visit a blog more often if they know they can count on it being updated regularly. Consistently commit to post at least three times each week and you’ll be well on your way to building your readership.

2. Make it very simple for people to subscribe.

If someone subscribes to your blog’s feed or email newsletter, they are much more likely to remember about your blog on a regular basis. Plus, they are less likely to unsubscribe once they’ve taken the effort to sign up.

Make it very obvious where and how to subscribe on your blog’s sidebar and occasionally remind your readers of the ease and benefits of subscribing (giving a little something away as a reward for subscribing doesn’t hurt, either!)

3. Comment on other blogs.

A great way to encourage people to check out your own blog is to leave interesting comments on other blogs. If people like your comment, they are very likely to click on your name and wander over to your blog.

Please do make sure your comment adds value to the discussion, though. Don’t just say “great post!” and then leave your link. Comments that sound like an infomercial for your blog or that serve no purpose other than to try and get people to click over to your blog are not something bloggers or blog readers appreciate.

Amy has some great tips on how to effectively make use of your time when commenting on other blogs.

4. Write guest posts.

Many, many blogs (including this one!) readily accept well-written, relevant guest posts and it’s one of the most effective ways to introduce your blog and your writing style to a new audience. As an added benefit, if the blog you guest post for has a lot of traffic and ranks high in search engines, having a link or two to your blog on that blog will increase your search engine rankings, too.

When submitting a guest post, make sure that it follows that blog’s guest post guidelines and carefully proof-read it before you send it (you wouldn’t believe how many guest posts submissions we receive that are riddled with glaring typos!). If it gets rejected, don’t take it personally (I’ve rejected many fabulous guest posts over the years, usually because I felt they were better suited for a different audience than mine.), submit it to another blog for consideration instead.

5. Participate in weekly memes.

Blog memes are the weekly link-up opportunities many blogs host. There are thousands of different memes out there and this provides a great opportunity to get new visitors to your blog.

I recommend that you try participating in one to two different memes each week when you’re first starting out. Track your traffic after you participate to see which ones are most successful and bring the most visitors.

And just my personal opinion here: don’t link up to 25 different memes in one post. It looks tacky and I believe it waters down your post’s effectiveness.

photo credit

6. Host giveaways.

Readers love giveaways. It’s a way to generate buzz for your site, give something back to your readers and get additional traffic by linking up to giveaway link-ups.

If you are a new blogger and wondering how on earth you get started hosting giveaways, it’s really very simple. Read my other post for some tips and suggestions for getting started offering giveaways.

If there’s one thing I want to encourage with giveaways, it’s this: don’t overdo and don’t make people jump through a bunch of hoops to enter. Okay, that was two things, but I think they are both vital for giveaway success.

Giveaways are great — in moderation. Unless your blog is primarily a product review blog, any more than 10 to 20% of a ratio of giveaways to regular posts is probably too much. And make it simple for people to enter. I promise your readers will appreciate it.

As a side note: be honest in your reviews if you’re including them with a product. If you didn’t love something, there’s no need to gush up and down about it.

Your readers appreciate honesty and forthrightness. Show pros and cons. But, as I’ve learned the hard way, if you only have critical things to say about a product, it’s probably better to skip the giveaway altogether since most companies aren’t really excited about sponsoring a giveaway where the blogger just posts a very negative review of the product.

7. Interact on Facebook and Twitter.

A year and a half ago, my husband suggested I set up a Facebook Page. I wasn’t too sure if it was worth it, but I went ahead and did it. I was shocked at how much traffic it generated from the start and how many people signed up as fans!

The beautiful thing about a Facebook Page is that when someone interacts on your page, it shows up on their personal page. Many people have told me they originally found my blog through a friend on Facebook.

In addition, my Facebook Page is one of the highest generators of traffic to my blog each month. Needless to say, I’m listening more carefully when my husband suggests I add something to my blog. 🙂

A successful Facebook Page doesn’t sit dormant. It should be updated at least once a day, preferably a few times per day. Post links to all your blog posts, share posts from the archives and throw in the occasional picture or real-time funny story, quote or question. The more you interact with your fans, the better.

By the way, I recommend posting your links manually on Facebook, instead of using an auto-post set up. Not only does this cause you to see if people are commenting or leaving questions, but this also shows up more readily in people’s feeds (auto-post tends to bury posts so people never see them).

8. Link liberally to other bloggers.

Want to know one way to have people find your blog? Link to their blog!

Most bloggers track their stats and incoming links and will click over to see if someone has linked to them. They might just end up linking back to you if they like what they see.

Now, I’m not advocating a “you scratch my back, I’ll scratch yours” sort of mentality here, but I know that some bloggers are so scared they might lose traffic if they link to another blog. I’ve found the exact opposite to be true.

If you find a great blog or blog post that you think your readers would love, share it on your blog or Facebook Page! Don’t keep a good thing to yourself.

9. Network with other bloggers.

Back when I first starting blogging, if you blogged semi-consistently and were even remotely interesting, you had no problem getting readers. Nowadays, there are so many more blogs and it’s a lot harder to build your readership.

One of the key components is to network with other bloggers. I’ve learned everything I know about blogging from more experienced and wiser people. They’ve given me counsel, they’ve taught me things I would have never figured out on my own, they’ve encouraged me with I was feeling burnt out or discouraged and they’ve challenged me to better myself as a blogger and writer.

Find bloggers you can connect with (either online or in your local area) to bounce ideas off of, to keep each other accountable and to share new things you’re learning or experimenting. These friendships can be invaluable — and it’s also nice to spend time with people who “get” what this whole blogging thing is about!

Partner with other bloggers to create series (see Honoring the Man They Call Daddy for an example), team up with other bloggers to raise awareness about issues you care about and guest post on each other’s blogs. Always be looking for ways to join forces with other bloggers in a way that will benefit your readers — and theirs, as well.

10. Create a community.

Finally, if you want to build your readership, you need to be there for them. Don’t just write a post and then disappear and let readers talk amongst themselves in the comments.

Respond to questions asked and interact with your readers on a regular basis. In fact, when you are first starting out, you might to try to respond to all comments left. It encourages people to stick around and it makes them feel a part of a community.

Even if you can’t respond to every comment, whatever you do, don’t just show up to respond to negative commentors. As Jon Acuff says, “If you only respond to jerks on your blog, eventually you’ll create a blog that only jerks read.”

It’s totally okay to explain yourself to those who misunderstood your post or are offended, but it’s much more important to respond to the faithful, encouraging commentors. They care much more deeply about you than a fly-by-night nasty anonymous commentor ever does. In addition, listen to your readers: ask for their advice, welcome their input and let them know how much you appreciate them.

A Word of Caution

People always ask me, “How do you do it all?” I think the important thing to remember is that I’ve slowly added new things — Facebook, Twitter, email newsletter, etc.

If I had tried to set it all up all at once, I would have been completely overwhelmed. Pace yourself when setting up a blog. Challenge yourself to try new things little by little, don’t go and implement all these ten things at once. Pick one or two to focus on for the next few months.

Set goals for each month, break these goals down into weekly goals and then work on them for 10 or 15 minutes each day. Over time, it will likely start to become old hat and you can add new goals and experiment with new ideas.

However, remember to compare yourself with yourself only. There will always be another blogger doing a better job of this or that or the other.

Don’t let it discourage you. Look at the progress you are making towards your goals — even if it seems very slow and miniscule — and be encouraged by that.

58 Comments

  • Betsy says:

    Thank you, Crystal, for sharing so much of your experience here. I’ve been blogging about a year with m y current blog and have been thinking I really need to make networking more of a priority (and social media!). Your post confirms that. Now I need to set some attainable goals for myself. Thanks so much!

  • Stephanie says:

    The word of caution is so true. It’s easy to get overwhelmed with all the things you could be doing to grow your blog, but it’s encouraging to see where you are now and know that you added just one thing at a time. And to remember point number 1, quality content, is really what blogging is about 🙂 thanks for all this great blogging advice!

  • Lana says:

    Thank you so so much! A wealth of information. I am just starting my blog, and feel a little overwhelmed, but you make it easier, especially by encouraging us, new bloggers, not to compare ourselves to other, successful bloggers, try new things little by little, and so on. I’ve been reading your articles for over two hours now, and just cannot stop 🙂
    Thank you again!

  • Alea says:

    This was an awesome article to read, especially right now when we’re just getting our blog up and running! So many great ideas to get us started!

  • Such a wonderful article! My wife sent this to me on Pinterest and I’ve been reading your blog for over an hour! Great content. I’m struggling to get my small photography business off the ground and you have so many great tips here. Thank you.

  • Heidi says:

    Thank you for all these great tips! I love your blog and really appreciate you being willing to share your wisdom with fledgling bloggers like myself. Keep doing what you’re doing!

  • I often find myself trying to reach these ‘goals’ which I shouldn’t rush towards as much- after all, a blog is more than its numbers. Thank you so much for your advice, really made me realise that this is indeed a marathon, not a sprint!

  • Excellent advice for new bloggers. So many great ideas. Look forward to learning more from you. Thank you so much for sharing.

  • Maribel M says:

    I just started my blog last month and have definitely felt a bit lost as to how to create readership. I truly appreciate you taking the time to point us newbies in the right direction. Thanks!!

  • Heidi Long says:

    Thank you for the wonderful advice! I haven’t started a blog. I’ve been trying to figure out my niche. I have several ideas; I’m just trying to figure out how to collectively organize my thoughts/ideas.

  • I have been reading your blog for some time now. You truly are inspirational. I began my blog in August of this year. My first mistake was to use Weebly because it was easy and I had no idea how to set up a blog. I learned within that first month I should have used WordPress. I lost some time but was able to switch it over. I am very glad I did. Your information has been very helpful and I intend to use you suggestions. Thank you very much.

  • Very helpful! I like your tips on not introducing everything to fast I need to do a better job of that lol.

  • Nigel P says:

    I wonder what your thoughts are on using scheduling software, hoot suit ect? Do you just work through your social media accounts as and when you’ve posted or do you have add content at certain times?

  • Tonya says:

    Crystal thank you so much for all the effort you put into all these posts. I am such a newbie with it all and doing the best I can and trying NOT to be discouraged. I was wondering if you could explain what a blog meme is? I looked it up and read in two different sites about it..but not sure I really get it. Having my 20 year old daughter helping me this and she isn’t truly clear what one is either. Also, when should you attempt this? I get , according to Blogger stats, about 100 page views a day on my blog. Should I wait to build up more?

    • That’s where there’s a link-up at the bottom of the post — like Menu Plan Monday or the Giveaways Galore post I do on my blog. And I think it’s great to jump in at any time with doing the blog memes or link-ups.

  • Angela says:

    Thank you for the great advice. I’ve tried many blogging sites and created a couple of personal blogs, which I’ve deleted. Now I’m ready to get serious and see if I can make an income from online writing.

    I have one new blog started, but want to do things right upfront rather than constantly editing and revising. I’ll be using your advice for this new blog as well as for any new ones I create.

  • Brandy says:

    Thank you for the great information here, Crystal! I am just starting my blog (as in… haven’t even made it public yet.) You’ve answered a lot of my questions …and generated a bunch more! I will be scouring your site for sure!
    Thank you for helping us all out!

  • Chelsea says:

    Wonderful tips. Thanks for the reassurance- from a fairly new blogger

    http://inspirationindulgence.com

  • Jenna Abbott says:

    Thank you for this post! It is very useful for a new blogger like myself! I will definitely be following these strategies and hopefully see a difference in my views.
    Jenna von x

  • This was a useful great post, I feel like this was a great confirmation of things I need to do and I like how you reminded us to only compare yourself to YOURSELF that is so key.. and everything does take time! 🙂 What do you mean about the memes? the link is actually not working any more… 🙂

  • Vanessa K says:

    Thanks for this, Crystal! Your blog was one of the first I stumbled across when I was welcomed into the blogging world. It is also what helped me make the leap to make my blog more “official”. Thank you for these easy to follow tips. I think I might have bitten off more than I can chew at the moment. I’m going to step back a little bit and enjoy my blog’s infancy before I start going more crazy than I already have. Yay for new adventures!

  • Morgan says:

    Thank you so much for posting this! I just started my own blog and already love doing it, its nice to have tips to grow and monetize!!! Thank you!

  • Liz says:

    Hi Crystal,

    Did you advertise your blog to family and friends or to the public first? Not sure which is harder…the people you know or the people you don’t 😉

    • I would encourage you to let your friends and family know, but don’t pester them about it. Just tell them once and maybe share a few links on occasion on your personal social media accounts. If they want to follow your blog, they can, but you never want them to feel pressured to do so.

  • Joyce Ibitoye says:

    Hi Crystal, I am new to blogging and also British. What is a “BLOG MEME” i know you defined it a bit as “weekly link-up opportunities many blogs host”

    Is it a get together of bloggers, where ideas and best practices are shared between bloggers?

    Thanks

  • Deanna says:

    Thanks for this post! I have a new blog for my business, and the info out there can be so overwhelming. Your articles are honest and easy to understand, and much appreciated!

  • Crystal,
    Thank you so much. The learning curve is huge for blogging. I began my blog to help moms (because so many asked me about how to teach their children to read) teach their children literacy. It has been slow establishing a readership. Perhaps it is the niche; I noticed that lifestyle and finance blogs are huge. I will continue to share and learn though. 🙂
    Pamela- Literate For Life

    P.S. I “met” you at the HEAV conference in Richmond- June 2015. I attended your Say Goodbye To Survival Mode workshop. I was inspired. I even purchased the book, but more importantly- I’m creating a priorities list and applying the tips. 🙂 Thank you. 🙂

  • Thank you for your help and advice it is always encouraging. I think I may be doing something wrong but as much as I get people reading my blog (+/- 70-100), I get very few comments and no subscribers. Around io. allows me to schedule regular posts to Facebook, Pinterest and Twitter for me daily. Google ad words has brought the most traffic to my Etsy shop Adiesdesigns, I would love to do more, I also want to know as Joyce Ibitoye asks what is a blog meme and how do you particpate. I would love to make my blog and jewelry my permanent job and be able to stay at home doing this.

  • lisa vance says:

    Thanks for the article, i found it really helpful as i try to grow my own blog.
    You gave me several things to “make a list ” on. And generated a lot of ideas in my head.Always a good thing.
    Lisa

  • Ariel Paz says:

    Hi, Crystal. Thanks so much for these practical tips. As a single parent, I did not buy my sons the latest and greatest. As a result, they learned to appreciate the value of hard work, earning a dollar, and being appreciative.
    Today they are grown hard-working adults and are very wise with their income. Sometimes, saying no to your kids is the best thing you can do for them.

  • Bea says:

    Hi Crystal, I’ve been following your blog for a while. Your tips are so helpful. I just started my own blog and I desire to be more of an inspiration with other women. Earning will be just a bonus for me. But if God forbids, I’m praying to do it full time.
    Juggling my roles as a wife, mother and working full-time is such a overwhelming and then now I’m blogging! Having the time to write and publish a post is quite challenging. Thank your for your tips and advices, I hope to do better!

  • Mandy says:

    I’ve had a blog for almost 3 months now and I REALLY enjoy it! As a SAHM, I would love to turn this love into some form of income. I’m discovering so many tidbits on your blog! It’s a little overwhelming, but I am determined to try and make this work. Thanks for being so willing to share your advice. 🙂

  • Laria says:

    Hi Crystal,

    I was wondering what exactly a blog meme is? I’ve never heard of this before.

  • Brittany says:

    I’m not in mommy blogging, but I love your advice and will definitely apply it to my own website. You’ve also inspired me to network more (I’m very intimidated by it 🙁 ). I also wanted to let you know that your blog memes link is broken. (http://www.profitablemommyblogging.com/have-fun-with-blog-memes/). Thank you for this post!

  • Margaret says:

    Thank you so much. I post all the time on FB. Stories and real life and inspiration that really should go onto s blog, but I have been lazy. Your step by step approach will help me tremendously.

  • I really appreciate this!! I just started a blog last week and everything is totally new to me. I’ve googled several blogs, but yours has by far been the most welcoming and informative!! Thank you!

  • Karen says:

    Thank you so much for the informative post. I am fairly new at blogging ( basically about six months) I am intimidated by networking. It’s a work in progress though!

  • dorothy says:

    I am a newbie as well and sometimes I can’t even get into my blog! I started with wordpress and have a couple of other things with it, my biggest concern is my content. I think that your ideas are sterling and I want to implement! I have had a facebook page for a few years and I also have one for my business, which is not as good, I have never been on twitter, but I am on linkedin. I have soooo many questions and I am hoping by reading other people’s comments that I will pick up that information! thanks so much for being an inspiration!

  • John Walker says:

    Crystal,

    Thank you so much for your insights into this world that is entirely new and exciting to me! Right now, I am beginning to understand how it is very easy to get burnt out on blogging.

    There’s no doubt about it–producing quality content is quite difficult. And when you take the time to create that content and no one reads it…it can be pretty discouraging.

    Your helpful tips and encouragement have re-invigorated me to continue trying my hand at blogging. I was just able to sign on a new writer, and I believe that what we are doing is truly a good thing–so it’s worth pursuing the art of building a truly helpful blog.

    That is exactly what your blog is, so thank you so much for your wisdom and guidance!

    Warm regards,
    John (Lead Writer for The Wise Money Manager)

  • Debbie says:

    Thank you for all your wonderful tips on Blogging. You are very inspirational in what you have done with your blog.

  • Melenda says:

    I enjoyed all the great tips on blogging. I am new to the blogging thing and am pretty excited to learn. I like that your post are positive and up beat. I am blogging about my adventures in rving with my family in the NW. I know it has nothing to do with your blog but wanted to say thank you anyway.
    Melenda (nwfamilyrvtravel.com)

  • casey says:

    Thank you Crystal for the great tips. I have opened up a blogging site but not really sure how to continue from there. At least the tips have given me the confidence to move forward in the right direction.

  • Jennifer says:

    Thank you so much for the great advice. I am a sahm of 4 kids,and started a mom blog in March with the idea of using it as additional income for my family. I have been struggling with growing my readership and needed some guidance. I have read alot of articles about blogging and how to do it correctly, but about 2 months ago I had to take a break from all the blogging info. This was because I ended up with terrible writers block. I simply was overwhelmed. I also at that time had to take a break from social media blog groups for that same reason. The content has been flowing a little better since, but I’ve been struggling with fitting in my blogging with my family. Recently, I’ve been struggling to even write one post per week. However, I noticed my traffic tends to spike only on the days I post, and once in a while on the next day. I definitely will be using these tips to help me with growing my audience.

  • Gina H says:

    Thank you for all the advice! I’m starting a “real” blog now (first time paying for hosting) and your clarity, transparency, and practical tips are invaluable to me!

  • Annabelle says:

    Hi Crystal,

    Thank you for this list of useful strategies. I started a blog and now concentrate on writing quality content. Your approaches in building readership will definitely be put to good use at this end.

    I love helping people and so when retirement came along, I penned several unpublished blogs. Here I am today doing my passion. Your website has inspired me to continue on.

    Choosing the small things done consistently over time will produce results and thus, value lead life creates success. Continued blessings to you.

    Annabelle (SharingWealthInWellness.com)

  • Cindy says:

    Thank you Crystal for all the information. I am just starting my blog about my life and the things that make me happy. I really want to get into affiliate marketing. Just getting started seems daunting, but I am learning little by little.
    One thing I did do right was sign up with Word Press. I will keep looking for more information from you.

  • Thank you so much for posting all of this wonderful information. I had started a blog many years ago, but really had no clue what I was doing. I did not get any readers really and only had about three comments on all of my posts together! I was very disappointed and just let it go by the wayside. I have wanted to pick it back up but just figured it was not my time, maybe when this or that happened.
    As I read others blogs I often thought about my own little blog and my love of writing. After watching a few of Crystal’s Periscopes the interest resurfaced. I have finally done it. It is still a very small baby and I am not sure where it will go, but I have so much more information this time thanks to your book and posts. I am very hopeful this time. 🙂

  • Crystal, thank you so much for this post. It has been very helpful to me. A few years ago I started a blog, but really had no ideal what I was doing! I did not get any readers and had no clue how to make money. Eventually I just let it go, though it made me sad to do so.

    Always in the back of my mind was this passion to start blogging again, but I still had no clue how to run it. So I just kept pushing it back down.

    I started watching you on Periscope and you spoke one day about the blogging. I knew I had to give it a try again. I bought your book and started reading this post and followed all the lovely rabbit trails. I am so excited! I do not know where it will lead, but I am so happy to be writing again.

    Thank you so much for taking the time to do this.

    Also, at the beginning of the school year I took your Make Over Your Mornings course. Wow! It was life changing for my mornings.

  • This is great advice! I’ve always failed as a blogger in the past because I was trying to maintain too many things at once. A newsletter, social media accounts, creating content, research and I’m sure I was trying to do things I’ve forgotten to mention.

    I’m really glad you mentioned adding a little at a time. Focusing on one thing at a time is way less stressful!

  • Nat says:

    What a helpful post. Thank you! I am just starting out at a blog geared toward a babywearing niche. Can truly relate to the other commenters out here about being intimidated by the process of growing the audience. Your tips and mentions of personal experience are very encouraging. Thank you!

    Nat (HappyBabyCentral.com)

  • Karen says:

    Thank you for this helpful information. I’m slowly beginning my blog and growing readership, mostly by connections on Facebook. Eventually I hope my blog will make a little bit of money, but I’m just enjoying it as a hobby right now.
    The fun part right now is thinking of future posts and what they are going to be titled.

  • Carolyn says:

    Thank you so much for this post. The breakdown of ten simple steps and the reminder to not tu to do it all are just what I needed. I’m launching my blog (today!) and this helped me to not feel as overwhelmed. I will create monthly and weekly goals and do the best I can! Thank you!

  • Milissa says:

    Hi, Crystal. I discovered your blog about six months ago, and I really love all the great deals you post, the heartfelt blog posts, and all the great ideas you share so readily. Perhaps the thing I respect and love so much about your blog is your testimony to your faith. As a devout Christian woman, this is very refreshing! It seems the secular world often paints those of us fully committed to God as less intelligent, even lacking stable mental faculties sometimes, and it’s so awesome that you proudly and openly share that you are a woman, and are raising a family, of faith. Thank you so much for that. And thanks so very much for all the tips you’ve outlined here. I started my own blog about a year and a half ago and have struggled with building my readership. I think you’ve really hit the proverbial nail on the head by discouraging trying to do everything all at once. Between trying to post regularly, navigating and getting over my dislike of social media, trying to build a following, and my desire to generate an income via blogging, I lost all sense of direction! Now I feel like I can regroup and really get my blog off the ground! My aspiration is to generate enough of an income stream to be able to send my daughters to a Christian high school–my oldest will be starting high school in less than three years–the tuition is insanely expensive but we feel worth it. Blessings to you and your family!!

  • Lia says:

    Social Media still scares me. I feel if I open a Facebook or Instagram account for my blog, my life as I know it will be over! As in every breath needs to be shared. Ah, those good old days when bloggers life was way easier! 🙂 Now it is like running an ad agency all by yourself! Not complaining, just wishing I was as knowledgeable about social media as any high schooler around!

  • Ritika says:

    Thank you for sharing your valuable pointers about blogging. I recently discovered your blog and I liked your writing. You inspire me and I would like to take my first step to writing. I would love to read more about financial freedom from your page.

Money Saving Mom® Comment Policy

We love comments from readers, so chime in with your thoughts below! We do our best to keep this blog upbeat and encouraging, so please keep your comments cordial and kind. Read more information on our comment policy.

Leave a Comment

Your email address will not be published. Required fields are marked *