I think this must be the week of the free coupon booklets! Not only can you get a free coupon booklet from Pillsbury when you sign up for their email newsletter, but now Betty Crocker has released a very similar offer.
Go here to sign up for the Betty Crocker email newsletter and when you do, you'll receive a $10 coupon booklet for Betty Crocker products in the mail.
More free coupons? I'll take 'em!