Walmart has been struggling financially — especially since Target has been offering lower prices, price-matching and great coupons. Because of this, Walmart is now “ready to roll up its sleeves to win the lowest-price battle with its rivals.”
One of the changes Walmart is promising to make is to provide lower prices and a better ad-matching policy:
Wal-Mart said store managers will check competitors’ prices more frequently. The company will press suppliers to lower their costs and will simplify its “ad match” policy.
From now on, if customers find a lower advertised price, Wal-Mart promises to match that price at the register in all stores without requiring shoppers to bring in a competitor’s ad as proof.
Knowing how Walmart cashiers tend to have a lack of training and understanding of the corporate Walmart policies regarding price-matching and coupons, I don’t have great faith that all stores are going to readily allow you to price-matching without a competitor’s ad, but I’m happy to hear they are at least trying to simplify the ad-matching policy!
Thanks to Brian for emailing this article in.